The Blossom Issue | English Version: Editor's Letter

28 Feb 2024
By Sofia Lucas

"How to preserve your love" © Olivia Locher

“You’re already in the territory of the flowers. It’s only a matter of time before you bloom.” - Bhuwan Thapaliya

Flowers? For Spring? Groundbreaking.

Miranda Priestly, from The Devil Wears Prada, would not have been a fan of the theme chosen for this issue, but there's no denying that flowers and Spring are a natural and long-standing combination, also in the world of fashion: floral patterns already existed in costumes, in 12th-century China, while floral and brocade motifs were popular in 18th-century French fashion. To this day, trend cycles, like the cycle of nature itself, reinvent flowers and their vibrant and colorful energy with the arrival of Spring.

Simona Kust
Mario Kroes

Ashley Graham
Branislav Simoncik

Flowers have a long history of enchanting humanity, with their splendor and symbolism. They bloom in spring and fade in autumn, to remind us how ephemeral life is and, above all, that it must be lived. “To be a flower,” wrote Emily Dickinson, “is a profound responsibility.” A century later, in one of the most poetic and captivating children's books of all time, Antoine de Saint-Exupéry made his hero's central concern the responsibility for a single flower — the Little Prince's beloved rose: fragile and preoccupied with itself, fiercely hungry for love, capable of so much tenderness and so much cruelty, so ephemeral and so stubborn, a miniature of the contradictory forces that make us human. The nature of flowers is, in essence, a mirror of human nature.

Bibi Abdulkadir
Andreas Ortner

Arina Makismova
Carlos Teixeira

The Blossom Issue celebrates blooming, growth, opening up to the world, new beginnings… the endless cycle of life that closes and opens new chapters. And, for the first time, we dedicate an issue, in the form of a supplement, to an important new chapter in the lives of so many people, marriage, which like a flower, also needs to be nurtured and fed like a new life, with all its strength and fragility. Vogue - The Bridal Affair is a gift for all brides or simply for those who dream of the “big day” that marks the union and love between two people.

Mariina Keskitalo
Carlos Teixeira

From Vogue, with love.

Translated from the original in The Blossom Issue, from march 2024. Full credits and stories in the print issue.

Cover Art DirectionJosé Santana
Sofia Lucas By Sofia Lucas
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